Claim it, then fill in every single field
Blank fields are the most common problem we see. Name, address, phone, website, hours, services, attributes. Google gives more visibility to profiles that are actually finished, so finish it.
Choose your categories carefully
Pick the most accurate primary category, then add the secondary ones that genuinely apply. Categories are one of the strongest signals Google uses to decide which searches you show up for.
Keep your name, address and phone identical everywhere
Your NAP has to read the same here as it does on your own website and in every directory you are listed in. Mismatches confuse Google and cost you rankings.
Add real photos, and keep adding them
Profiles with quality photos get far more clicks and calls.
Use real images of your work, your team, your location and what you sell, and keep adding new ones. A profile that keeps changing reads as an active, legitimate business.
Earn reviews and reply to all of them
Reviews are a top local ranking factor and the biggest trust driver you have with someone who has never used you.
Ask every happy customer. Make it one tap with a direct link. Respond to the bad reviews as well as the good ones. The next person reading judges you on how you handled it.
Post updates
Google Posts let you put offers and news directly on the listing. Active profiles get more visibility, and a post gives a potential customer one more reason to choose you.
Answer questions and turn on messaging
Watch the Q&A section and answer the common questions yourself. Switch messaging on so customers can reach you straight from search.
What a finished profile actually gets you
A fully optimized profile puts you in the local map pack, the short list of businesses Google shows for 'near me' searches, in front of people who are ready to act right then. Pair it with a fast website built to convert and the traffic it sends you has somewhere useful to land.
Want your business to show up locally?
We manage Google Business Profiles as part of our SEO plans. Request a free preview to learn more.
Or just call us at 786-294-4943