Pompano Beach · South Florida

Outbound systems that turn cold prospects into conversations.

We build the sending infrastructure, write the offer, run the campaigns and work every reply — plus the website your prospects check before they answer. Calls land on your calendar, not in another tool.

Two-week warmup Calls on your calendar Website included
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The system

Seven pieces. Miss one and the whole thing underperforms.

Most cold email fails on plumbing, not persuasion — a great message sent from a cold domain to a stale list lands in spam and never gets read. And the ones that do get read get checked: your company name goes into a search bar before anyone replies. We own all seven pieces so there is nothing to hand off and nobody to blame.

01

Sending infrastructure

Separate sending domains bought for this purpose — never your primary. Mailboxes provisioned, authenticated and warmed before a single prospect sees a message.

02

Targeting & list build

We define the exact firmographic and geographic filters with you, pull the list, then verify every address and strip catch-alls, roles and duplicates before upload.

03

Offer & copy

The offer comes first, the email second. Short, specific, plain-text messages written to one buyer with one reason to reply — plus the follow-ups that do most of the work.

04

Sequencing & sending

Volume split across inboxes and held under daily caps. Every send is spun so no two messages leaving your domains are identical, and sequences stop the moment someone replies.

05

The website they check

Before anyone replies they search your company name, and that page decides whether you are worth fifteen minutes. We build it, host it, keep it current and revise it as the campaign learns what the market responds to. Included while we manage your outbound — and it is the one piece no other outbound agency will touch.

06

Reply handling

Every reply is read and sorted the same business day: interested, not now, wrong person, remove. Interested replies get answered and pushed to your booking link until the call is on the calendar.

07

Reporting & iteration

A weekly readout of sent, delivered, replied and booked — and what we are changing next. Offer, list and subject lines get revised on a monthly cycle, not left to run stale.

Deliverability

The unglamorous half nobody wants to do.

Everything below happens before your first campaign sends. It is the difference between a list that gets read and a list that gets burned.

Sending domains kept separateLook-alike domains registered for outbound only, so a deliverability problem can never touch your main domain or your team’s email.
SPF, DKIM and DMARC on every domainAuthentication set on day one and checked against a live header before warmup starts — not assumed because the provider said it was on.
Mailboxes warmed for two weeksAutomated conversation between seeded inboxes builds a sending reputation from zero. Cold domains that skip this land in spam and stay there.
Hard daily caps per inboxVolume comes from more mailboxes, never from pushing one harder. Caps hold even when you want to go faster.
Every address verified before uploadBounces are the fastest way to wreck a domain. Invalid, role and catch-all addresses are removed before they ever get sent to.
Placement watched, domains restedIf a domain’s placement slips it comes out of rotation and recovers while the others carry the volume. Nothing gets run into the ground.
DNS · outbound sending domain
TXT@v=spf1 include:_spf.provider.com ~all
TXTselector._domainkeyv=DKIM1; k=rsa; p=MIIBIjANBg…
TXT_dmarcv=DMARC1; p=none; rua=mailto:…
MX@10 mx.provider.com
CNAMEtracklinks.sending-domain.com
301@→ your primary domain

The last line matters more than it looks: anyone who types one of your sending domains into a browser lands on your real website, not a parked page. We set every record on your domains during the build.

Why this is the half that decides it

A burned domain is not a setting you switch back. Reputation attaches to the domain and the address that sent from it, and once the inbox providers have filed you as a sender worth ignoring, the way back is a new domain and another warmup. That is why we never send from yours — and why the unglamorous checklist, not the copy, is what actually decides whether your offer gets read or filed.

Our work

The websites we build.

Every outbound client gets website work as part of the service. These are live builds across drone and aerial services, criminal defense, credit and finance, online courses, and bodywork — the same team, on the page your prospects land on.

papasaerial.com
Papa's Aerial Services
South Florida
from above.
GET A QUOTE
Papa's Aerial Services drone photography website by The Clifton Agency
Drone & Aerial

Papa's Aerial Services

A South Florida drone photography and videography site — full-screen aerial hero, a gallery that sells the work, and a thirty-second quote request wired to the phone.

Visit site →
creditsuccessnetwork.com
Credit Success Network
Restore your credit.
Fund your future.
CLAIM MY CALL
Credit Success Network credit restoration and business funding website by The Clifton Agency
Credit & Finance

Credit Success Network

A credit restoration and business funding site with a booking-first hero, a verified client score case, and two separate call paths so credit work and funding never compete for the same button.

Visit site →
baycountycriminaldefense.com
Hinson Law Offices
Bay County
criminal defense.
FREE CONSULTATION
Hinson Law Offices criminal defense website by The Clifton Agency
Criminal Defense

Hinson Law Offices

A Panama City criminal defense firm that left Scorpion. All 71 pages rebuilt on his own domain in his own words, a full Spanish version, a new shield logo, and a consultation form right in the hero.

Visit site →
thedivorcebootcamp.com
The Divorce Bootcamp
Three ways
to get through it.
ENROLL NOW
The Divorce Bootcamp online course website by The Clifton Agency
Coaching & Courses

The Divorce Bootcamp

A course site selling the same program three ways — recorded, live and VIP — on a cohort system where one config block flips every date, price and checkout button for the next run.

Visit site →
windows-wellness.com
Windows of Wellness
Book by text.
Not by form.
TEXT TO BOOK
Windows of Wellness bodywork and massage website by The Clifton Agency
Bodywork & Massage

Windows of Wellness

A Lake Mary massage practice that books by text, not by form — the number, the rates and the walk from the car park all above the fold.

Visit site →
yourbusiness.com
Your business here
Your site,
built next.
INCLUDED
Your industry

Yours is next

Built, hosted and kept current as part of managed outbound — not a separate project, and not something you have to find time for.

See what’s included →
Timeline

Three weeks from signature to sending.

Nothing goes to a prospect until the infrastructure is warm. Anyone promising sends in week one is skipping the part that makes it work.

WEEK 01

Setup & warmup starts

A 15-minute call to check the maths works. Domains bought, mailboxes provisioned, authentication set — and warmup begins the same week.

WEEK 02

List, copy & approval

Targeting defined with you, the list pulled and verified, the offer and sequence written. You sign off on every line while the mailboxes keep warming.

WEEK 03 →

Live and running

The mailboxes are warm and cold sending starts, under a hard daily cap per inbox. Replies worked the same business day, calls pushed to your calendar, weekly readout every Friday.

Fit

When we will tell you no.

Cold email works for a specific shape of business. We would rather say so on the first call than take a setup fee and disappoint you in month three.

This works if

  • You sell something worth at least a few thousand dollars.
  • You close on the phone or in a meeting, not in a checkout.
  • You can name the exact kind of company you want to talk to.
  • Somebody on your side can take a call within a day or two.

This is wrong for you if

  • You need leads this week — warmup alone takes two.
  • Your average client is worth a couple of hundred dollars.
  • You want us to send from your primary company domain.
  • Nobody is available to work the replies we generate.
Pricing

One setup fee. Three months, then month to month.

These are starting prices. Add markets or send more and the price goes up, but you’ll see the number before you commit.

Start here Managed From$2,000/mo + $2,500 one-time setup

One market, one offer, up to 10,000 emails a month. That’s about 3,000 new prospects plus follow-ups.

  • Sending domains & inboxes included
  • Two-week warmup
  • Verified target list
  • Emails you approve before launch
  • Replies read the same business day
  • Calls booked on your calendar
  • Your website built & hosted
Book a call
Recommended Growth From$4,000/mo + $2,500 one-time setup

Up to 30,000 emails a month, about 10,000 new prospects plus follow-ups, across up to three markets or offers.

  • Everything in Managed
  • Up to three markets or offers
  • Three times the sending, twice the price
  • More domains & inboxes in rotation
  • Continuous split testing
  • Direct line to Clifton
Book a call
High volume Custom Quoted Setup quoted per job

Past 30,000 emails a month, for several states or a sales team that needs feeding. We quote it before you commit.

  • Everything in Growth
  • Volume sized to your market
  • Separate infrastructure per track
  • Deeper personalisation
  • Direct line to Clifton
Talk it through
  • Setup is paid up front. Monthly billing starts when your first campaign goes live, not during warmup.
  • Three months minimum, then month to month with 30 days’ notice. That’s three months of live sending.
  • Sending infrastructure is included in the monthly price.
  • Your website is included while we run your outbound, and it’s yours to keep after 12 months. Leave before then and you can buy it for $3,500, or we take it down.
  • Already have a site? We back it up before we start and hand it back if you leave.
  • Your main domain, Google profile and reviews stay in your name the whole time.
  • Spanish version of your website, from $2,000 one time.
Clifton Cessant, founder of The Clifton Agency
Clifton CessantFounder · The Clifton Agency
Who runs it

Who runs it.

I run The Clifton Agency out of Pompano Beach, building and ranking websites for law firms, med spas and local service businesses across South Florida — and I founded Credit Success Network, a credit and business funding company that has served 1,200+ clients.

Outbound is the other half of that work. Clients kept asking the same question once their site was live — how do we get in front of people who are not searching yet? This is the answer, run the same way: built properly, watched every day, and reported on in plain English.

  • Founder of an established credit & funding company
  • Hands-on with every single client campaign
Book a 15-minute call
FAQ

Questions, answered.

Sending starts in week three. Realistically the first calls land in the two to three weeks after that, once the follow-ups in the sequence have had time to run. Anyone promising booked calls in week one is skipping the warmup.

No. We never send from your primary domain. Outbound runs on separate look-alike domains bought for the purpose, so your day-to-day email and its reputation are untouched.

We do, and you approve every line before anything sends. You know your buyer better than we do on day one, so the first sequence is written together and revised monthly from what actually gets replies.

It gets read and categorised the same business day. Not-now replies go into a dated follow-up, wrong-person replies get redirected, and remove requests are honoured immediately and suppressed across every campaign.

Because a prospect who has never heard of you searches your company name before replying. That page decides whether you are worth fifteen minutes. Building websites is the other half of what this firm does, so we handle both sides instead of leaving one to chance.

One market, one offer and up to 10,000 emails a month, about 3,000 new prospects plus follow-ups. Growth goes to 30,000 a month across up to three markets or offers. Past that, we quote it before you commit to anything.

Management runs three months minimum, then month to month on 30 days’ notice. Your main domain, Google profile and reviews were always in your name. After 12 months the website is yours to keep. Stop before that and you can buy it for $3,500, or it comes down and we put your old site back.

Start

Book a 15-minute fit call.

Fifteen minutes. We’ll go over who you want to reach, whether cold email is the right way to reach them, and what it would cost to run. If it isn’t a fit, I’ll say so on the call.

Tell me who you want to reach

A few lines about the business and the buyer, and I’ll come back with a straight answer on fit.

Thanks — I've got it and will be in touch shortly.

Rather just pick a time?

Fifteen minutes on the phone. I’ll look at your site and your market before we talk.

Grab a time
Call954-833-7801 Emailinfo@thecliftonagency.com
WherePompano Beach, FL · clients anywhere
HoursMon–Fri, 9:00am – 5:00pm ET