1. Slow load times
Every extra second of load time costs you conversions. If the site is slow, people leave before they see a single thing you offer.
2. No clear call to action
Visitors who aren't told what to do next will do nothing.
Pick the one action you want most, a call or a booking, and repeat it down the page. A wall of equally weighted options reads as a wall of exits.
3. Buried contact info
Someone decides to reach you mid-scroll, at a moment you can't predict. If the phone number or the form isn't right there when that happens, the moment passes.
4. Too much text
Nobody reads a wall of copy. Visitors scan for what you do and whether it's for them, so say that first, in plain language.
5. Weak trust signals
Reviews, results, familiar logos, and a design that looks like a real business all lower the risk a stranger feels. Without them, an interested visitor decides to think about it, which usually means never.
6. Not built for mobile
Most people meet your business on a phone. If the layout breaks at that size, the broken version is the whole impression you make.
7. Ignoring SEO
A good-looking site nobody can find is an expensive secret. If your pages aren't built to be discovered, you're invisible to anyone who doesn't already know your name.
8. Confusing navigation
People give a menu a couple of clicks before they give up. Label things what they are.
9. No follow-up path
Most visitors aren't ready to buy on the first visit, and that's normal. What sinks you is having no way to reach them afterward. Without something that captures a name, the visit ends and so does the relationship.
Which one to fix first
The call to action is usually cheapest, because it's a copy and layout change rather than a rebuild. Speed and mobile come next. Work down from there and you stop losing the visitors you already pay to get.
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